On September 4, 2014, the 1^st China Gold & Jewelry Grand Ceremony i.e. Shuibei Ten Years Award Ceremony was grandly held in Luohu Hall, Floor 3 of Shenzhen Luohu District Commission. Shenzhen Cuilu Jewelry Co., Ltd. won two awards, that is, Cuilu Founder Mr. Huang Bingbiao won Shuibei Ten Years “meritorious figure” award while Cuilu President Mr. Huang Wanzhou won Shuibei Ten Years “leading figure” award.

    Over ten-year development of Shenzhen Gold & Jewelry Industry Cluster Base since its official foundation in August, 2004, it has gathered more than 3000 jewelry production and operation units with a gross trading amount of over 100 billion yuan. As one of the four mainstay industries of Luohu District and one of the nine industries of Shenzhen City, it has become the most influential manufacturing, trading, information communication and exhibition trade center in the nationwide gold & jewelry industry.
      
    Shenzhen Luohu District Mayor He Haitao said in his speech that the achievements in the ten years owe to the continuous efforts by all the gold & jewelry persons. With forward-looking view, pragmatic work style and innovative idea, a large number of outstanding entrepreneurs and practitioners focus on the development of gold & jewelry industry. They have gone through a remarkable way from manufacturing to creating and from regional development to national expansion and international development.

       In order to commend Cuilu’s ten-year prominent contribution to the development of Shenzhen jewelry and even China’s gold & jewelry industry, the ceremony organizer respectively awarded Cuilu Founder Mr. Huang Bingbiao the title of Shuibei Ten Years “meritorious figure” and Cuilu President Mr. Huang Wanzhou the title of Shuibei Ten Years “leading figure”.
 
    Cuilu Jewelry came into being in 1996 and was honored as the “Global Cooperation Partner” of 2015 Expo Milano Italy (China Pavilion) in precious-metal cultural creative products in 2014. Step by step, it has opened the door to the world. Cuilu is always continuously making breakthroughs, creating and improving its industrial strength so as to promote the healthy and powerful development of Shenzhen gold & jewelry industry altogether with the industry peer.

      Cuilu will take the opportunity of this grand ceremony to work harder, respond to the policy call of developing the culture industry and continuously build up influence of Shenzhen jewelry in national and even global markets with the industry peer so as to greet the next more brilliant ten years of jewelry industry together.

     Cuilu brand was honored as the “Global Cooperation Partner” of 2015 Expo Milano Italy.
    
     On September 11, “Cuilu 2014 Brand Promotion Conference i.e. Media Press conference” themed by “cooperate with Expo and brand gets a new start” and organized by Shenzhen Cuilu Jewelry Co., Ltd. was grandly held in Shenzhen Convention & Exhibition Center.

     The 2015 Expo Milano Italy themed by “Feeding the Planet, Energy for Life” will be held in Milano, Italy in May-October, 2015. It is said that there will be over 140 countries all over the world attending this Expo up till now. By proactive efforts, the enterprise strength and its influence as well as status in the jewelry industry, Shenzhen Cuilu Jewelry Co., Ltd. exclusively won the title of the “Global Cooperation Partner” of 2015 Expo Milano Italy (China Pavilion) in precious-metal cultural creative products. At the World Expo which is an exposition with the highest grade all over the world, any brand that takes part in will become the focus of all eyes. For “Cuilu” brand, the Expo is undoubtedly a perfect platform for promoting brand, entering the international market and realizing China Dream.










 

    Create a National Culture Gold Brand
     
    After being the Global Cooperation Partner of 2015 Expo Milano Italy (China Pavilion), Shenzhen Cuilu Jewelry Co., Ltd. continued to sign contracts with Expo Milano International Fashion Industry Community and become its strategic cooperation partner, participated in Expo Milano China Fashion Week series activities and will take advantage of the community platform to go outside China and open the international market.

    At the signing ceremony, Cuilu Board Director Qi Tao said, “Cuilu is an enterprise with a brand going through 20-year sedimentation. To create an “international brand” has always been our development target of the enterprise. And Expo Milano is exactly such a good opportunity for us. While learning from overseas outstanding brands and products, Cuilu takes full advantage of the features and superiorities of Chinese national brands to turn Made in China into Created in China. The development of Cuilu is always connected to the world. We hope that by the opportunity of Expo Milano and the platform of Fashion Community, Cuilu brand can enter the international market, become a globalized company and be a brand with national characteristics.”


Promote the National Brand to the Whole World by Alliance

       According to Gao Yan, General Secretary of Expo International Fashion Industry Community, the Community is an international fashion industry cooperation and communication organization established based on the Expo platform, initiated by China and Italy and composed of 21 member countries so far.

    She noted that the Community has exceptional international fashion industry resources, global fashion media resources, international upscale buyers, international upscale designers, Expo surrounding resources and advantageous industry resources of all the member countries.

    As to the prospect for the Community, Gao Yan said that focusing on the Expo, the Community will participate in the enterprise’s formulation of cooperation strategies and promoting policies in an all-round way from pre-, in-, after- Expo and break stage of Expo and create more trading chances as well as international cooperation opportunities for cooperation partners by providing professional services. Also, it will promote the Chinese enterprises and national brands to the world while bringing overseas high-class enterprises and brands to China.


Start for the Economic and Trade Cooperation between Expo Participants

       Filippo Nicosia, Commercial Counselor of Italian Embassy in China, said that after the foundation of the Community, Italy is willing to promote agricultural, tourist and social cultural economic and trade cooperation between Expo participants with China, especially to promote the maintaining of higher food quality in terms of agriculture.

    Zhang Liang, Deputy Inspector from Exhibition Department of China Council for the Promotion of International Trade (CCPIT), noted that for many years, China Pavilion has always been seeking the cooperation and communication mode for industry during the exhibition activities at Expos held in other countries. And the foundation of this Community opens up a good communication window and will become the creative opening for trade communications and cooperation between Expo participants in future. Moreover, Gao Yan revealed that Expo Milano China Fashion Week will organize Culture & Arts Week, Science & Technology Week, Fashion Design Week, Agricultural Diet Week, Cross-border Service Week, Silk Road Trade Week and other series theme activities.


Cuilu signed contracts with Expo Milano International Fashion
IndustryCommunity and became its strategic cooperation partner.



Cuilu Board Director Qi Tao said that Cuilu will promote Cuilu brand to
the international market by virtue of the platform of Fashion Community.



Gao Yan, General Secretary of Expo International Fashion Industry Community



Filippo Nicosia, Commercial Counselor of Italian Embassy in China

   In late November of 2014, Cuilu Investigation Group went to Italy under the leadership of Chairman Huang Wanzhou for preliminary preparation for 2015 Expo Milano projects, that is, to study and investigate Italian device manufacture, plant management, arts & culture design and brand experience. During the journey, the Investigation Group also visited Fashion Industry Community Club, Dior Fashion Chief Designer Ms. Debora Sinibaldi and the renowned Italian jewelry brand TALENTO. Now please perceive such good people and things of Italy with us.




Milano —— Fashion Industry Community Club
      Here is famous to the world for its buildings, fashion, design, arts, painting, opera, soccer, business, tourism and manufacturing industry. As the capital of the former Western Roman Empire and the Lombardy Kingdom, it is now one of the most famous international metropolises in the world and has 4% global art treasures. Here gathers over 50% global famous fashion brands and nearly all the famous fashion brands have established institutions in here. Here is a base camp of world top clothing brands such as Armani, Versace, PRADA and DOLCE & GABBANA. Here is also the place the great Da Vinci created his most splendid work. This is the fashion city: Milano.

   Entering an old low-rise building on the right of the square of Milan Cathedral, Cuilu Investigation Group came to the Fashion Industry Community Club which is also the place for 2015 Cuilu brand’s theme salon and business reception. Standing on the balcony, you will feel the inconsistence of time and space by watching the front sacred Cathedral that looks like a great white flame. According to General Secretary of Industry Community Gao Yan, this site will be an important platform for all the enterprises to show brands and develop commercial communications during the Expo Milano. To exhibit all kinds of fashion creations in old buildings is always the peculiar marketing way of the city Milano. At the timing when Cuilu Company cooperates with the Fashion Industry Community, let’s expect together about the outstanding performance of Cuilu brand at the 2015 World Expo. 


The left platform will be the place for 2015 Cuilu brand’s theme salon and business reception.

Innovate by Passion —— the Top Device Manufacturer: OMBI
      OMBI Woven Chain Device Manufacturing Plant is located in the countryside of Strambino, Turin Province, Italy. Cuilu Investigation Group met Mr. Gianni Pollono in the warm sunlight and fresh after-rain air. Gianni is the sales manager of OMBI Device. He, over 60 years old, has strived at the sales post for more than 40 years to promote OMBI devices and technologies to the whole world. In his face, you can see the confidence in the good knowledge of OMBI products. There are less than 40 employees most of whom are about 40 years old in OMBI. As the manufacturers of the devices that have the globally leading technologies, they can produce such competitive products in market, which impressed Cuilu Investigation Group visitors a lot. 
     
   According to the tour guide, many European countries respect highly skilled workers a lot, for which workers are very willing to practice skills at some basic technical posts. Day by day, the workers can gradually break technical difficulties and their excellent skills and innovative abilities will bring their enterprises great public praise in market and benefits. Over more than 20 years of extensive operation, the Chinese jewelry manufacturing industry is faced with multiple problems such as difficulty in increasing added value, product homogenization and no easiness in cultivating talents. Behind many enterprises that have industrial competitiveness like OMBI, we can see how important the soft power like craft innovation, design improvement and brand operation capabilities are to the development of an enterprise.


 the top device manufacturer OMBI Company


 conduct deep communication with the device manufacturer 


The 60-year-old salesman Mr. Gianni introduced the advanced technical devices to the Investigation Group.

Debora Sinibaldi Unbounded Creativity —— Interview to the Design Master

       Once you cross the ocean of mingled palm leaves and come to the end of the stone-laying courtyard, a glass elevator will being you to the Seven Star Gallery Club. Then a paradise will embrace your eyes. Even the Milano Mayor Ms. Letizia Moratti praised it as a light of the city at that time.Here we met Debora Sinibaldi, the Chief Designer of international brands including Celine, Escada and Dior successively and then conducted a fashion and jewelry “cross-boundary” deep communication with her deeply.
       
       During the communication, Ms. Debora spoke highly of Cuilu Company’s participation in the Expo Milano and said that “this will be a definitely perfect opportunity for one Chinese brand to communicate with the international market”. The parties agreed on a cooperation intention after mutual understanding. Both of them indicated that they will make a maximum seamless connection between the advantages of Chinese jewelry manufacturing and Italian arts creations & brand resources in their future cooperation, which will undoubtedly play an absolutely positive part to the comprehensive improvement of Cuilu brand.

    In the over-one-hour intimate communication, Cuilu Investigation Group showed Ms. Debora the new products Cuilu develops based on the Chinese traditional precious-metal crafts: Chinese 24-solar-term Commercial National Gift & Palace Culture Gold Ornaments. Maybe for the freshness arising from cultural differences, Ms. Debora showed great interest in the concept of “heaven, earth, people and harmony” in Chinese culture and expressed willingness to develop theme products together in terms of this concept and reinterpret the essence of Chinese culture based on the understanding of an Italian designer.


Cuilu Investigation Group showed Ms. Debora the new products Cuilu develops based on the traditional crafts: Chinese 24-solar-term Commercial National Gift & Palace Culture Gold Ornaments.

The “Genius” TALENTO of Antonio Brand (Brand Interview)
     TALENTO means talent in Italian and it shows the confidence of the founder Antonio Sartori to name the brand with TALENTO. Antonio Sartori was born in a jewelry family in Italy with the design featuring intensive modern style to thoroughly show the brave and abstract visual elements. The Antonio jewelry products were highly appreciated and chased by fashion industry and many stars in Europe. The Father of fashion Giorgio Armani praised the Antonio jewelry design as: “I firmly believe that the artistic style of TALENTO jewelry is the luxury worthy of your hankering.”
 
     It is the issue with hard thinking of Antonio on how to integrate the beauty of Italy and inspiration into the creation of jewelry. Through the understanding of the life details and the inheriting of Mediterranean aesthetics, Antonio, with the extremely talented creative thought, has sculpted the rare force and intellectual beauty and highlights the unique attraction of aesthetics design.
        Different from many brands, Antonio himself doesn’t have too much nature of “Business”, but shows the persistence to the intensive cultivation of brand.  “Formerly, GUCCI wanted to purchase my brand, but our negotiation broke down since they presented to modify and adjust my works……”Antonio said without any pity.
    
    During the conversation with Cuilu delegation, Antonio set out plates of new jewelry products at intervals, when introducing the products designed by him, Antonio always exuded pride inadvertently, that was the expression of little boy when flaunting the new toy to his friends, which was also the representation of career enthusiasm.

Antonio negotiated with Cuilu Investigation Group members thoroughly

Dubai —— Explore the Secrets of Gold Souk

     In the return journey after the rapid Italian commercial investigation was over, Cuilu Investigation Group made a transit stay in Dubai. Certainly it’s a must for them Chinese gold manufacturers to explore the legendary Dubai Gold Souk.
     
     The Gold Souk located in the old city of Dubai is the world’s third largest gold trade distributing center. The whole street is no longer than one kilometer but there are so many kinds of stores that are absolutely amazing. Walking in the Gold Souk is like falling into a gold-shining treasure cave. Here there are both elegant and spacious large stores and narrow shops where one can hardly turn around. In the Gold Souk, there are hundreds of stores selling gold decorations. Rows of stores, varieties of commodities and reasonable prices make Dubai Gold Souk become the paradise of jewelry lovers and one of the most favorite tourist attractions in the Middle East.
     
     As estimated, Dubai Gold Souk stores about 10 tons of gold at any time. For Arabians have eyes only for gold, the crafts of gold jewelry are peculiarly exquisite.The gold ornaments here incorporate Italian, French and Arabian crafts.Dubai gold jewelry and ornaments with various kinds and unique characteristics not only inherit Arabian traditional style but also blend the European fashion and gorgeousness. With the additional folk hand crafts from Arabian gulf states and regions, the products can bring people a pure and beautiful sense of raw nature.
       
     Any tourists who buy defective gold ornaments here can complain to the government and once it is proved to be true after investigation, the store involved will be compelled to be closed. Deira Gold Souk has strict security and all the trades are under tight monitoring. Even so, thefts may also occur, so one shall keep personal properties well while in the crowd.
       
       As it is, all kinds of gold jewelry ornaments in Dubai Gold Souk are indeed the wind indicator of the international gold & jewelry industry. All in all, they can be classified into two categories — Arabian traditional and European modern fashion. These gold ornaments are characterized by sufficient raw materials and heavy weight. To be specific in classification, there are expensive big gold ornaments, decorations with special Arabian folk customs design style and simple, classic or fashionable gold, platinum, diamond and jadeite and the like jewelry prevailing in Singapore, Italy, the U.S., the U.K. and other Asian and European countries.



the streetscape of Dubai Gold Souk


the streetscape of Dubai Gold Souk



 

      Meet in Cuilu and Be a Happy Family — Love Blossoms at Cuilu Group Goat Year Spring Festival Gala
      
       On February 14, Cuilu Group 2015 New Year Party i.e. 2014 Annual Employee Commendation Conference was grandly held in Shenzhen Lilang International Jewelry Park. Cuilu Chairperson Huang Bingbiao, President Huang Wanzhou gathered with over 1000 Cuilu staff to greet the coming Goat Year
       
       President Huang Wanzhou made a New Year speech at first. He said that 2014 was a hard year when the global jewelry market declined while Cuilu felt stressful and went through tough tests. 2014 was a harvest year when the company enhanced management inside and expanded market outside with all the operation targets being successfully achieved. 2014 was also a remarkable year when Cuilu joined hands with Expo Milano to go for the world, cooperated with Beijing Imperial Palace to enter the supreme palace and its new brand strategies made a new start grandly! In prospect of 2015, Cuilu has a broad outlook and promising future!
       
      The speech by the president warmed and encouraged people a lot and aroused the resonance of all staff. Then he toasted to all people with the company’s management team. The gala entered a peak when Cuilu persons began to perform all kinds of programs arranged and directed by themselves such as singing, dancing, T station show, martial arts and instrument playing. The performances were so wonderful that all eyes were fully occupied. And another wonderful program is the exciting Lucky Draw. The awards including cash of a thousand yuan and iphone 6 made people scream out of surprise for many times.

      After half of the gala was over, the employee commendation was grandly held. Prizes such as Excellent Employee Award, Business Model Award, Safe Production Award and Internal Magazine Contribution Award witnessed the achievement and progress of Cuilu persons in one year. Moreover, the “Ten Year Long-term Service Award” issued by Cuilu President — the heavy gold medal perfectly interpreted the moving connotation of Cuilu, that is, “Stand together regardless of situation, Meet in Cuilu, Help others succeed and be a happy family”.

      Goat year begins. Cuilu persons will unite together in face of challenges and opportunities to create good future of Cuilu!

    The National Brand, the Pride of the World! Cuilu Jewelry Leads New Fashion of Expo Milano!
   
    As the leader of China’s gold innovative brand, why did Cuilu Company come to attend this world-class grand ceremony? Mr. Huang Wanzhou said in his exclusive interviews by Phoenix TV, Europe Chinese News and many other media that China is rising up and China Dream is all enterprises’ dream. To show the world “Chinese Culture”, “Chinese Creations” and “Chinese Brands” is the long-cherished wish of every Chinese enterprise. The World Expo is a large and broad stage and Cuilu Company will realize the dream with the motherland with the most beautiful posture and the most Chinese innovations.

    In interviews, Mr. Huang Wanzhou also indicated that Cuilu Company has always adhered to the craftsmanship and used traditional crafts in the modern design. While giving the gold kind of brand-new cultural connotation, Cuilu has carried out fire-new explorations of unique aesthetic perspectives and aesthetic values.

    Sticking to the inheritance of traditional crafts and interpretation of modern fashion for a long time, Cuilu Company has developed and created a series of works. At this Expo, Cuilu Company brought “Festival Nice Gifts”, “Diamond Filigree” and “Cn Jewelry”series products to the Expo (China Pavilion) for cultural showcase, which attracted many of the domestic and foreign friends during the exhibition.









 

   At 10 a.m. of August 1, 2015, the “Shuibei No. 1 Mansion” topping out ceremony hosted by Shenzhen Cuilu Jewelry Group Co., Ltd. was held grandly on Floor 21, “Shuibei No.1 Mansion”, No.3 of 2^nd Road, Shuibei 2^nd Street, Luohu District, Shenzhen City.

   Leaders from Shenzhen Luohu District Commission & Government, banks and Shenzhen Gold & Jewelry Association attended the topping out ceremony. The capping of “Shuibei No. 1 Mansion” symbolizes that a brand-new platform promoting the development of gold & jewelry industry will be built successfully.
    
   At the ceremony, Mr. Huang Wanzhou, president of Cuilu Group, made a speech. He pointed out that the capping of “Shuibei No.1 Mansion” has laid a solid foundation for the sustainable development of Cuilu Group. He also noted that Cuilu will ensure the successful completion of “Shuibei No.1 Mansion” so as to provide an all-round, international and high-grade comprehensive business office building for the rise of jewelry sunrise industry and build it into a landmark building in Shenzhen jewelry business circle as well as the beautiful city scenery of Shenzhen. In the speech by Yang Shaowu, the chairperson of Shenzhen Gold & Jewelry Association, he stated that the completion of the mansion will not only greatly improve the selling, R&D, training, testing and other supporting office conditions of our industry but also build up a broad platform for the further development of the whole industry. It is known that “Shuibei No.1 Mansion” is composed of 4 podiums and 2 towers, totally covering a floor area of about 6300 square meters and a construction area of about 70,000 square meters.

Shuibei No.1 Mansion


Leaders from Shenzhen Luohu District Commission & Government, banks and Shenzhen Gold & Jewelry Association attended the topping out ceremony.



Leaders from Shenzhen Luohu District Commission & Government, banks and ​Shenzhen Gold & Jewelry Association attended the topping out ceremony.




Leaders from Shenzhen Luohu District Commission & Government, banks and ​Shenzhen Gold & Jewelry Association attended the topping out ceremony.


Leaders from Shenzhen Luohu District Commission & Government, banks and Shenzhen Gold & Jewelry Association attended the topping out ceremony.


 

“Shuibei No. 1” is an upscale business office center built up by “Shenzhen Shuibei No. 1 Investment & Development Co. Ltd.”subordinate to “Shenzhen Cuilu Jewelry Group Co. Ltd.”with a large sum of money.

Founded in 1996, Shenzhen Cuilu Jewelry Group Co. Ltd. is a large jewelry leading enterprise integrating the production, processing, wholesale and retail of jewelry such as gold, platinum, Xuanwu gold, hard gold, bracelet, oil pressure, inlay, precious-metal. Its subsidiaries include Real Estate Investment & Development Company, Ansheng Jewelry Company, Cuilu Joint-stock Company, Cuilu Gold Company, Cuilu Refining Company, Jia Fu Xin Small Loan Company and the joint-stock enterprise Crystal Group, which have over 2000 staff in all.

The project “Shuibei No. 1” is located in No.3, 2^nd Street, Shuibei 2^nd Road, Luohu District, Shenzhen City covering a total construction area of 71500㎡. The project is separated into Building A and B with gross construction height of 106.77m and 89.17m, each floor area of which is 1318.07㎡ and 1234.47㎡ respectively. In both buildings, Floor 1-4 are the commercial podiums with a commercial area of 15000㎡. The underground part is composed of 3 floors, in which Floor B1 is the commercial leisure region and Floor B2-B3 is an underground parking area with 243 parking lots. Near Buxin Road and Shuibei Subway Station in the north, the project has convenient traffic, good city display appearance and broad-view towers. In the south of it, there are municipal green areas and Bolin Garden Residence with superior landscape resources. The west of it is Wenjin North Road and Honghu Park. Beili North Road is in the east of it, which is the key way to enter the project.

“Shuibei No. 1” spares no efforts to build an upscale commercial project in the Shuibei District. Apart from careful planning of the project and use of domestic and foreign famous brands’ hardware configurations, it is more committed to creating a perfect property and high-quality service software configuration. It is the very appropriate place for domestic and foreign large enterprise headquarters to do business, “one-stop complex jewelry commercial and office cluster area” integrating multi-functions such as gold & jewelry trade, creative R&D design, jewelry book preview, jewelry training base, evaluation center, finance, catering and cultural & recreational leisure, and also the ideal fortune place for all industries to plunge into.


 

   Cuilu Jewelry has created numerous novel jewelry quality products by seven characteristic crafts including platinum filigree, high-precision Ru Kiln porcelain and micro engraving, which brings lots of new highlights to the Chinese jewelry market.  In recent years, a large number of domestic jewelry enterprises have been upgraded and transformed one by one in order to have a market share. In the large competitive wave of this brand upgrade, Cuilu Jewelry Company is more active. It not only enhances and consolidates its own manufacturing advantages but also gets integrated into the world market proactively, which brings a new “silk” road for the domestic jewelry market.






One Flower One World ——  Platinum Filigree Stands out  in Milano
   Filigree jewelry, the cultural gem with Chinese national traditional crafts, has also been favored by many jewelry brands in recent years and is more a rare treasure in customers’ mind. Combining tradition with fashion, Cuilu Jewelry promotes new product categories such as platinum filigree, diamond filigree and 24k hard gold filigree so as to fully satisfy the need of the consuming market. And the new platinum filigree series products, the designated ornament of Miss Chinese Cosmos Pageant (European Competition Area), stand out from many elegant beauties in the fashion city Milano.  It is said that Cuilu Jewelry will probably attend the grand international exposition together with PGI (Platinum Guild International) in October during the World Expo Milano. 




Ru Kiln Porcelain Jewelry —— Cuilu Color that Decorates China​
   As the applied material of jewelry, the high-precision porcelain has been accepted by the consumer market with the support of international brands. In cooperation with the domestic top porcelain institutions, Cuilu Jewelry successfully develops Cn Ru Kiln porcelain full of “Chinese Features” by studying the color and texture performance of Ru Kiln. On the product design, it launches “Cn Jewelry” series ornaments by cooperating with the famous international Chinese designer Fei Liu. During the opening of China Pavilion at the Expo, the products successfully caught highly attention of the European media, which makes Cuilu Jewelry more confident in promoting new products in domestic market in the future.